The VinePair Podcast: People Want to Drink. What’s Stopping Them?
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May 22, 2026
While some data does show that people are drinking less, there’s also reason to believe that many people still want to drink. That’s the disconnect that the alcohol industry has been grappling with over the past few years. Players in the game have been grasping at straws to understand why consumers aren’t drinking alcohol as much as they used to, and the decline is generally attributed to wellness trends shifting consumer habits. But the answer could be a lot more complex.
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