The Final Brew: How the Abrupt Discontinuation of Schlitz Rocked Chicago Bartenders

It seemed a Tuesday like any other for Adam Jevne back in mid-February. The 15-year beverage director of Lincoln Hall, Tied House, and Schubas Tavern, contacted his sales rep at Chicago distributor Lakeshore Beverage to place his usual, three-keg order of Schlitz, a.k.a. golden nectar, a.k.a. the best-selling beer on draft at Schubas, one of a few dozen Schlitz Brewery-tied houses still standing citywide. The answer would prove to be a bitter omen. “He goes, ‘Did you hear — I’m sure you’ve heard — that Pabst is discontinuing Schlitz on draft?’” Jevne recalls. “I was like ‘What? The article The Final Brew: How the Abrupt Discontinuation of Schlitz Rocked Chicago Bartenders appeared first on VinePair.