Inside Whiskey Allocations: Why Only Some Stores Get Pappy, Buffalo Trace, and Other Prized Bottles

Every weekday morning, between the hours of 9 and 11 a.m. ET, Rob Bralow sits down at the computer at his home in suburban Connecticut. He logs into a system called Proof, which is the online ordering system for Southern Glazer’s, the largest wine and spirits distributor in the United States. And, for those two hours, every 15 minutes, they offer a new allocated bottle to retailers and liquor store owners. In many cases, like for a King of Kentucky 17 Year released at exactly 10:15 a.m. The article Inside Whiskey Allocations: Why Only Some Stores Get Pappy, Buffalo Trace, and Other Prized Bottles appeared first on VinePair.