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  "path": "/articles/can-social-media-save-bars-restaurants/",
  "publishedAt": "2026-05-11T13:00:13.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "bar",
    "business",
    "economics",
    "restaurants",
    "social media",
    "VP Pro",
    "Can a Pleading Social Media Post Save a Struggling Bar?",
    "VinePair"
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  "textContent": "Tucked between blown-up headshots of Broadway stars and rotating marquee lights on Manhattan’s West 44th Street is Jimmy’s Corner. Nothing but a dim neon Heineken sign illuminates the historic boxing bar’s dusty facade. The front door to the bar is hard to open on a Thursday night, revealing a scene of corporate bros clinking pints after work, regulars playing cards, and tourists grabbing a pre-show drink. By the looks of it, you’d never guess the building’s landlord is trying to evict the beloved Times Square haunt three years before its lease is up.\n\nThe article Can a Pleading Social Media Post Save a Struggling Bar? appeared first on VinePair.",
  "title": "Can a Pleading Social Media Post Save a Struggling Bar?"
}