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  "path": "/articles/vp-podcast-do-people-care-about-red-wine-color/",
  "publishedAt": "2026-05-08T10:30:24.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "nhb",
    "red wine",
    "The VinePair Podcast",
    "VinePair Podcast",
    "The VinePair Podcast: Do People Really Care About the Color of Their Red Wine?",
    "VinePair"
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  "textContent": "Mega Purple is an additive grape concentrate primarily used by large-scale wineries and some high-end estates to tint their wines a more luxurious, deep-red hue. Robert Parker’s influence made it conventional for an inky look — attained through the use of Mega Purple, which doesn’t affect flavor — to be the signifier of a prestigious bottle. But as light-style — either the result of thin-skinned varieties like Pinot Noir or reduced maceration periods — and chillable reds grow in popularity, some winemakers are considering whether they should continue to strive for a bold-looking, nearly opaque liquid.\n\nThe article The VinePair Podcast: Do People Really Care About the Color of Their Red Wine? appeared first on VinePair.",
  "title": "The VinePair Podcast: Do People Really Care About the Color of Their Red Wine?"
}