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  "path": "/articles/1800-tequila-taste-collective/",
  "publishedAt": "2026-05-08T10:30:42.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "1800 Tequila",
    "cocktail",
    "education",
    "MASTERCLASSES",
    "taste",
    "Taste Collective",
    "taste test",
    "Inside 1800 Tequila’s Effort to Shape How Bartenders Think About Flavor",
    "VinePair"
  ],
  "textContent": "In a crowded spirits landscape, education has become one of the most effective ways for brands to connect with bartenders. 1800 Tequila is leaning into that idea with the Taste Collective, a nationwide initiative built around one central concept: helping bartenders better understand the mechanics and science of flavor. Launched last year, the program combines in-person workshops, expert-led sessions, and a proprietary “Taste Analysis” designed to map individual palates.\n\nThe article Inside 1800 Tequila’s Effort to Shape How Bartenders Think About Flavor appeared first on VinePair.",
  "title": "Inside 1800 Tequila’s Effort to Shape How Bartenders Think About Flavor"
}