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  "path": "/booze-news/sazerac-invests-kendall-jenner-818-tequila/",
  "publishedAt": "2026-04-28T16:17:21.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "celebrities",
    "celebrity",
    "celebrity spirits",
    "economics",
    "investment",
    "news",
    "Sazerac",
    "tequila",
    "Sazerac Invests in Kendall Jenner’s 818 Tequila",
    "VinePair"
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  "textContent": "818 Tequila, founded by Kendall Jenner, has received an investment from Sazerac, a partnership that will also loop the trendy tequila brand into the Louisville, Ky.-based spirits producer’s sales and distribution network. Sazerac announced the deal today in a press release that did not disclose the terms of the transaction. Jenner started 818 Tequila — which is owned by Calabasas Beverages — in 2021, and it experienced rapid growth right off the bat. Within the first seven months of business, 818 had sales of 136,000 cases.\n\nThe article Sazerac Invests in Kendall Jenner’s 818 Tequila appeared first on VinePair.",
  "title": "Sazerac Invests in Kendall Jenner’s 818 Tequila"
}