In Philly, the Brewers Association Pilots Craft Beer’s Comeback Narrative

PHILADELPHIA — As the economy struggles through a vibecession and the internet gets enshittified by vibecoding, the craft brewing industry has been grappling with an unfamiliar vibe of its own this week at its largest annual conference, too. Is that… could it really be…? It could be, and it was. Bona fide optimism was in the air during the 2026 Craft Brewers Conference, which concluded Wednesday evening in the City of Brotherly Love. Whether light is actually visible at the end of the tunnel… well, that depends on whom you asked, and where in the segment they are sitting. The article In Philly, the Brewers Association Pilots Craft Beer’s Comeback Narrative appeared first on VinePair.