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  "path": "/articles/vp-podcast-brown-forman-deal-talks/",
  "publishedAt": "2026-04-14T11:00:02.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "mergers and acquisitions",
    "nhb",
    "The VinePair Podcast",
    "VinePair Podcast",
    "The VinePair Podcast: Is Brown-Forman for Sale? To Whom?",
    "VinePair"
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  "textContent": "Recent news of a potential deal between French spirits producer Pernod Ricard and Jack Daniel’s maker Brown-Forman set the beverage industry abuzz. Would it be a merger between the two, or would the Paris-based Pernod acquire Brown-Forman? Weeks later, Sazerac raised the stakes after reportedly approaching Brown-Forman for its own deal. Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the timing and particularities of these two potential deals. Do either Pernod or Sazerac have a clear roadmap for getting whiskey giant Jack Daniel’s back on track?\n\nThe article The VinePair Podcast: Is Brown-Forman for Sale? To Whom? appeared first on VinePair.",
  "title": "The VinePair Podcast: Is Brown-Forman for Sale? To Whom?"
}