Costco’s ‘Got That Dog’ in New Bourbon With Iconic $1.50 Hot Dog on the Label

On Friday, Costco customers shopping in the alcohol aisles found themselves face to face with a frankfurter. Last week, Costco added to its shelves a new bourbon called “I Got That Dog in Me,” bearing a label with the chain’s famous $1.50 hot dog and soda combo. Now, Costco loyalists are vying to guzzle the viral glizzy in bourbon form: Since the product’s unannounced release, redditors have been flaunting their prized purchases to the r/Costco_alcohol, r/Costco, and r/whiskey forums.

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