We Asked 9 Brewers: What Craft Beer Will Be a Future Classic?
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March 24, 2026
Once upon a time, the familiar beers that dominate shelves today were smaller, craft brands. This “time” isn’t all that old in some cases: Drinkers of a certain age bore witness to labels joining the classic club in real time. Gen-Xers like me had a front-row seat to Samuel Adams’ evolution from a new player to an enduring presence. It was genuinely cool to track its journey. It’s highly likely there’s a craft beer on the market now that will enjoy a similar glow-up within the next decade or two.
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