A Timeline of America’s Trendiest Energy Drink Brands [Infographic]

Americans can’t get enough caffeine. According to Paris-based global market research firm Ipsos, three in four Americans rely on some sort of caffeine to get them through the morning, and half need it again in the afternoon. Coffee and soda have long been the choice energy sources for many consumers, but in recent years, energy drinks have taken on a life of their own. Of course, the category has been prevalent for quite some time, with Red Bull’s 1997 introduction to the U.S. market giving rise to canned caffeine culture. Since 2020, though, sales of energy drinks have skyrocketed. The article A Timeline of America’s Trendiest Energy Drink Brands [Infographic] appeared first on VinePair.