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  "path": "/articles/vp-podcast-who-is-irish-whiskey-audience/",
  "publishedAt": "2026-03-17T12:00:48.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "Irish Whiskey",
    "Jameson",
    "nhb",
    "The VinePair Podcast",
    "VinePair Podcast",
    "The VinePair Podcast: Irish Whiskey Is Still Looking for Its Audience",
    "VinePair"
  ],
  "textContent": "Up until the 1990s, there were only two Irish whiskey distilleries in existence. The past 20 years have seen growth for the category, but its place within the U.S. market remains meager. There are a number of reasons why Irish whiskey has been unable to really capture the American imagination. Despite the category’s considerable expansion and experimentation with new releases in the past few decades, distilleries have yet to embrace bourbon’s tater-luring strategies. Most Americans’ experiences with the spirit is as a shot or in an Irish Coffee. And it’s generally from just one brand — Jameson.\n\nThe article The VinePair Podcast: Irish Whiskey Is Still Looking for Its Audience appeared first on VinePair.",
  "title": "The VinePair Podcast: Irish Whiskey Is Still Looking for Its Audience"
}