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  "path": "/articles/vp-podcast-could-wine-abandon-wholesale/",
  "publishedAt": "2026-03-10T12:00:44.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "retail",
    "The VinePair Podcast",
    "Wine",
    "wine industry",
    "The VinePair Podcast: Could Wine Really Wholly Abandon Wholesale?",
    "VinePair"
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  "textContent": "One challenge most wineries face is that unless they have extremely limited production or immense name recognition, they’re never going to be able to sell all of their stock direct-to-consumer (DTC). To fill this gap, many wineries opt for the wholesale route, which helps get their wares in front of more consumers, typically at an affordable price point. But in recent years, things have started to shift. Given the current low demand for wine, producers will be unable to raise prices.\n\nThe article The VinePair Podcast: Could Wine Really Wholly Abandon Wholesale? appeared first on VinePair.",
  "title": "The VinePair Podcast: Could Wine Really Wholly Abandon Wholesale?"
}