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  "path": "/articles/vp-podcast-taking-temperature-of-sonoma/",
  "publishedAt": "2026-03-06T13:30:52.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "california wine",
    "Sonoma County",
    "The VinePair Podcast",
    "Wine",
    "wine industry",
    "The VinePair Podcast: Taking the Temperature of Sonoma",
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  "textContent": "Noah Dorrance has been making wine in Sonoma for decades, and during that time he’s witnessed the industry change dramatically. When he started his first label, Banshee, in 2009, wine consumption was on the up (and kept rising), and wineries continued to boom through the early 2010s. Roughly 15 years later, things have shifted dramatically, yet Dorrance remains optimistic. In a world where everything is continuously growing more commodified and more digital, he views wine as having one quality few others do: It’s non-replicable.\n\nThe article The VinePair Podcast: Taking the Temperature of Sonoma appeared first on VinePair.",
  "title": "The VinePair Podcast: Taking the Temperature of Sonoma"
}