The VinePair Podcast: Examining a Potential Bartender Schism

The acclaimed Portland, Ore.-based bartender Jeffrey Morgenthaler recently posted some musings about the state of bartending in the Information Age on his blog. Contemporary bartenders, he argues, prioritize knowledge and showmanship over skill. Before the proliferation of the internet, earning social capital as a bartender meant mastering the pure skills of the trade. Now, he says, bartenders care more about the nitty-gritty of the booze that they use, learning about offbeat distilling vessels or unheard of ingredients. The article The VinePair Podcast: Examining a Potential Bartender Schism appeared first on VinePair.