BuzzBallz, BeatBox, and Cutwater, Oh My! Why We Can’t Get Enough of Boozy RTDs

The alcohol industry can’t stop talking about Gen Z. Gen Z isn’t drinking. Well, Gen Z is drinking, but they’re sipping cannabis. OK, so Gen Z is drinking alcohol, but gravitating toward no-and-low or premium offerings to imbibe without overdoing it. Wait, maybe Gen Z is actually drinking as much as older generations are. The media and the trade just can’t seem to pin down this new generation of consumers, and it’s in large part because of one simple fact: Roughly half of Gen Z is still under 21. The article BuzzBallz, BeatBox, and Cutwater, Oh My! Why We Can’t Get Enough of Boozy RTDs appeared first on VinePair.