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  "path": "/articles/vp-podcast-is-wine-by-the-glass-broken/",
  "publishedAt": "2026-02-20T14:00:22.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "bad wine",
    "glass-pour",
    "nhb",
    "The VinePair Podcast",
    "VinePair Podcast",
    "wine glass",
    "The VinePair Podcast: Is Wine BTG Broken? If So, Can It Be Fixed?",
    "VinePair"
  ],
  "textContent": "By-the-glass lists used to be a win-win. Consumers saw it as an affordable entry point into wine, and bars and restaurants saw it as a major moneymaker. But now, beverage directors are putting unrecognizable, esoteric wines on their BTGs, and they’re drastically marking up the price per glass. Can the BTG model as it currently stands last much longer? Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as vital for their success.\n\nThe article The VinePair Podcast: Is Wine BTG Broken? If So, Can It Be Fixed? appeared first on VinePair.",
  "title": "The VinePair Podcast: Is Wine BTG Broken? If So, Can It Be Fixed?"
}