The Value Meal Comes to the Brewery

Late last year, the management team at Three Roads Brewing, which operates taprooms in Farmville and Lynchburg, Va., considered the McDonald’s McValue Menu. It delivered dependable daily deals, such as crispy chicken sandwiches and double cheeseburgers for around $3 each. Why not create a similar value-driven beer menu for Three Roads? During December’s holiday season, Three Roads introduced the “Mile Marker 5” value menu offering pints of four different beers, including a kölsch and light lager, for $5 every day. The article The Value Meal Comes to the Brewery appeared first on VinePair.