How Yamazaki Became a Cult Japanese Whisky

In the United States, whiskey styles like bourbon, rye, and Scotch might be the most popular, but no category has been able to match the rapid success of Japanese whisky of late. Delicate and complex, Japanese whisky has skyrocketed in popularity since it was introduced to the American market in 1990. From 2013 to 2022, exports increased 233 percent by value, jumping from $40.8 million to $135.8 million. While the vast majority of Japanese whiskies are blended expressions, it’s Japanese single malts that are the most sought-after bottlings. Some of these are even more elusive than single-malt Scotches. The article How Yamazaki Became a Cult Japanese Whisky appeared first on VinePair.