{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiexi6qz4fr4ej6kztfn3e2xpsgnd6h6tzvdylctbxtgdsbchcw3oy",
    "uri": "at://did:plc:6u2winhththahd5k42jh4ns3/app.bsky.feed.post/3meqo4vdgeyo2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidjbchnt3cz4m63zc6eonfcqm64oizuv24xqx63raf3lxlhxjanma"
    },
    "mimeType": "image/jpeg",
    "size": 160865
  },
  "path": "/articles/vp-podcast-what-matters-on-wine-label/",
  "publishedAt": "2026-02-13T13:30:59.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "nhb",
    "The VinePair Podcast",
    "VinePair Podcast",
    "wine label",
    "The VinePair Podcast: What Actually Matters on a Wine Label?",
    "VinePair"
  ],
  "textContent": "Some wine labels function like a checklist. They indicate a bottle’s region, grape, estate name, and any other essential details customers might want to know. Others take an avant-garde approach, opting for eye-catching visuals to draw in consumers. But what do drinkers actually look for when selecting a bottle? Today on the “VinePair Podcast,” VinePair’s managing editor Hannah Staab joins Joanna and Zach to discuss what truly matters on a wine label. Do appellations, producers, or varieties move the needle? How important is a colorful design? Is listing ingredients helpful?\n\nThe article The VinePair Podcast: What Actually Matters on a Wine Label? appeared first on VinePair.",
  "title": "The VinePair Podcast: What Actually Matters on a Wine Label?"
}