When Did Burgundy Become Untouchable?
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February 10, 2026
Burgundy is a hallowed ground for the wine world. It’s a place of lore and legend, of DRC, Montrachet, endless “climats,” and a winemaking history formed when Romans still ruled. It’s the gold standard for wine drinkers, and the north star for Chardonnay and Pinot producers around the world. As such, Burgundian wine has never been cheap. But it used to be affordable and, importantly, accessible. That’s changed. In recent years, Burgundy has reached new heights in popularity and price.
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