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  "path": "/media-buying/prediction-markets-and-sportsbook-brands-compete-to-capitalize-on-world-cup-betting-market/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-06-23T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
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  "textContent": "The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.",
  "title": "Prediction markets and sportsbook brands compete to capitalize on World Cup betting market"
}