{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiekfct3f6f6e6s2p7ip4sriyn7zfuqixpyw33kruazpebvpdowqam",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mo2vppgksci2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreif7bonmarf2yghgebjp7jatjkmi4d7lvc2oedjtmfu27bjtyom2wq"
    },
    "mimeType": "image/jpeg",
    "size": 810759
  },
  "path": "/media/the-world-cup-is-a-big-chance-for-retail-media-to-prove-itself-to-advertisers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-06-12T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media"
  ],
  "textContent": "The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.",
  "title": "The World Cup is a big chance for retail media to prove itself to advertisers"
}