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  "path": "/media-buying/marketers-ai-for-social-retail-media-skepticism-in-ai-ad-buying/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-06-10T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying",
    "Digiday+"
  ],
  "textContent": "For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.",
  "title": "D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying"
}