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  "path": "/marketing/brands-are-catching-world-cup-fever-even-without-official-sponsorships/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-06-09T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.",
  "title": "Brands are catching World Cup fever even without official sponsorships"
}