{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigyelx6lttxrmnpjji3eanfrhnusfv5fmmtz5rv2my3a4nozusaj4",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mnkvu6bfybs2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicnamt54unauawyhu35rtztl5rzehir376xoespad56igex5bfufy"
    },
    "mimeType": "image/jpeg",
    "size": 650307
  },
  "path": "/marketing/nest-new-york-brings-its-fragrance-layering-strategy-to-the-u-k/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-06-05T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "ContentfulTPOffShoring",
    "syndicated"
  ],
  "textContent": "The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.",
  "title": "Nest New York brings its fragrance-layering strategy to the U.K."
}