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  "path": "/media-buying/future-of-marketing-briefing-openai-is-working-with-skai-to-bring-retail-and-commerce-advertisers-into-chatgpt/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-29T04:01:00.000Z",
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  "textContent": "Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.",
  "title": "Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT"
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