{
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  "path": "/media-buying/universal-ads-must-pass-the-pizza-test-if-its-to-steal-ad-dollars-from-social/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-28T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
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  "textContent": "Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers' need for performance.",
  "title": "Universal Ads must pass the pizza test if it’s to steal ad dollars from social"
}