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  "path": "/media-buying/why-marketers-are-rethinking-identity-infrastructure/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-27T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.",
  "title": "Why marketers are rethinking identity infrastructure"
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