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  "path": "/future-of-tv/future-of-tv-briefing-how-ai-agents-will-figure-into-this-years-upfront-negotiations/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-27T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.",
  "title": "Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations"
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