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  "path": "/media-buying/future-of-marketing-briefing-agentic-advertising-is-closer-than-you-think-and-further-than-you-hope/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-22T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "The gap between agentic advertising’s promise and its reality.",
  "title": "Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope"
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