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  "path": "/media-buying/u-k-brands-spend-more-on-retail-media-but-disconnected-commerce-hampers-faster-growth/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-21T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.",
  "title": "U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth"
}