{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreicydycgn3c2o6k6p3q3ynxroaekrr2iaxgrwb6mf36mlsaxz7hbke",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mmb365a2ysp2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigk4ttq4vaorqwp3iiy6vgbei6l6f6dunfvc3kuo5llaxdewkmcvi"
    },
    "mimeType": "image/jpeg",
    "size": 290529
  },
  "path": "/marketing/who-owns-agentic-workflows-agencies-struggle-to-govern-new-tools-as-marketing-budgets-surge/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-20T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing"
  ],
  "textContent": "Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.",
  "title": "Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge"
}