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  "path": "/future-of-tv/future-of-tv-briefing-the-upfront-is-overtaking-streamings-programmatic-marketplace/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-20T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.",
  "title": "Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace"
}