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  "path": "/future-of-tv/digiday-research-the-marketers-2026-guide-to-a-shifting-ctv-landscape-including-youtube-peacock-and-roku/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-20T04:01:00.000Z",
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  "textContent": "Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.",
  "title": "Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku"
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