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  "path": "/media-buying/media-buying-briefing-what-buyers-expect-out-of-this-years-upfront-marketplace/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-18T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.",
  "title": "Media Buying Briefing: What buyers expect out of this year’s upfront marketplace"
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