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  "path": "/media-buying/identity-is-the-qualifier-for-ai-publicis-2-2-billion-liveramp-deal-is-a-bet-that-whoever-controls-the-data-owns-the-ai-era/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-18T13:14:24.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.",
  "title": "‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era"
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