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  "path": "/sponsored/with-sports-fragmentation-following-the-fans-is-crucial/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-14T16:02:28.000Z",
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  "textContent": "Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. […]",
  "title": "With sports fragmentation, following the fans is crucial"
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