{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreie6ivpsi5ohchnkyvrgyv4h2jkq7gpdxhe2xxjegnd3ai4ewgbbem",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mlv4nyr7oez2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiaiuk6dsknelhkmnp7u53sm2elq5dkl753amm4wudvmj35rznxgvm"
    },
    "mimeType": "image/jpeg",
    "size": 262138
  },
  "path": "/marketing/future-of-marketing-briefing-the-brands-winning-at-ai-started-with-process-not-tech/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-15T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "Digiday+"
  ],
  "textContent": "The AI agent conversation is a distraction. Here's what matters more.",
  "title": "Future of Marketing Briefing: The brands winning at AI started with process not tech"
}