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  "path": "/marketing/ally-wants-influence-over-womens-sports-media-deals-not-just-sponsorships/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-15T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.",
  "title": "Ally wants influence over women’s sports media deals — not just sponsorships"
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