{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreietprn5fvvlrl4zme2jw53lqydcdd4r6kynyiazj6v7hlvddfrsre",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mlv4ngg7kjm2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreieen6kntx5lhepbpdw4gwuhpzvabi6r3vnruvlwfa2v2fi5roa3re"
    },
    "mimeType": "image/jpeg",
    "size": 924498
  },
  "path": "/marketing/digiday-programmatic-marketing-summit-may-recap-how-marketers-are-navigating-agentic-ad-buying/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-15T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "Digiday+"
  ],
  "textContent": "Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.",
  "title": "Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying"
}