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  "path": "/media-buying/ad-tech-briefing-accountability-in-adlands-agentic-era/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-12T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.",
  "title": "Ad Tech Briefing: Accountability in adland’s agentic era?"
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