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  "path": "/media/the-case-for-and-against-agentic-media-buying/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-11T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.",
  "title": "The case for and against agentic media buying"
}