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  "path": "/marketing/digiday-research-marketers-optimize-geo-strategies-amid-the-effects-of-zero-click-search/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-11T04:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.",
  "title": "Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search"
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