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  "path": "/media-buying/theres-a-big-shift-amazon-is-turning-the-upfront-into-a-pitch-for-its-ad-tech-not-just-primetime/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-08T13:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.",
  "title": "‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime"
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