{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigoarhimynnnrrwrw2kno2skhfqknlcqzes3sg2wr43r7b4bpo5gq",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3mlasicdjjf72"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifaere5cfbz5pkhxhj33rq32a63jq37hayobad45ixy5zfmmjqysi"
    },
    "mimeType": "image/jpeg",
    "size": 81204
  },
  "path": "/media-buying/omnicom-quietly-moves-flywheel-and-omni-into-the-media-group/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-07T04:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Media Buying"
  ],
  "textContent": "Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.",
  "title": "Omnicom quietly moves Flywheel and Omni into the media group"
}