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  "path": "/podcasts/wtf-are-brand-health-metrics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-05T04:01:00.000Z",
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  "textContent": "Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.",
  "title": "WTF are brand health metrics?"
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