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  "path": "/media/why-news-publishers-are-getting-into-the-sports-business-coverage/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-05-05T04:01:00.000Z",
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  "textContent": "Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.",
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