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  "path": "/marketing/x-upgrades-its-ad-platform-in-long-overdue-overhaul/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-04-30T13:30:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.",
  "title": "X upgrades its ad platform in long overdue overhaul"
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